{
  "_meta": {
    "synthetic": true,
    "note": "This data is SYNTHETIC and modeled, not real. Generated for the Velocity engine demo to illustrate lead intake and BANT-style prioritization.",
    "models_company": {
      "name": "Cadence Workflow",
      "description": "Fictional B2B SaaS selling project-management software to mid-market teams on a monthly per-seat subscription.",
      "stage": "~120 employees, Series B, under pressure to grow new revenue.",
      "go_to_market": "Inbound handled by 3 SDRs feeding 4 Account Executives."
    },
    "generated_for": "Velocity engine demo",
    "record_count": 400,
    "calibration_targets": {
      "source_mix": {
        "demo_request": "25%",
        "free_trial": "30%",
        "content_webinar": "25%",
        "paid_ad": "15%",
        "referral": "5%"
      },
      "priority_spread_intended": {
        "high": "~15%",
        "medium": "~35%",
        "low": "~50%"
      },
      "as_is_first_response_minutes_mean_contacted": "~2520 (\u224842 hours), long-tailed",
      "never_contacted_share": "~30%",
      "created_at_window": "Most recent calendar month (June 2026); deliberately includes evenings and weekends."
    },
    "field_schema": {
      "lead_id": "L0001..L0400",
      "created_at": "ISO 8601 timestamp",
      "source": "demo_request | free_trial | content_webinar | paid_ad | referral",
      "company_size_band": "solo | small | mid | large | enterprise",
      "contact_role": "junior | manager | director | vp | c_level | owner",
      "region": "country/region string",
      "stated_need": "lead's own 1-2 sentence message",
      "as_is_first_response_minutes": "int minutes, or null if never contacted",
      "as_is_contacted": "bool"
    },
    "disclaimer": "No real persons, companies, or contact details are represented. Cadence Workflow is fictional.",
    "scoring": {
      "engine": "Velocity rules pass v1 (deterministic BANT)",
      "tier_thresholds": {
        "high": ">=8 / 12",
        "medium": "3-7 / 12",
        "low": "0-2 / 12"
      },
      "to_be_sla_minutes": {
        "high": 5,
        "medium": 60,
        "low": 1440
      },
      "tier_counts": {
        "low": 207,
        "medium": 129,
        "high": 64
      }
    }
  },
  "leads": [
    {
      "lead_id": "L0001",
      "created_at": "2026-06-01T00:22:15",
      "source": "free_trial",
      "company_size_band": "solo",
      "contact_role": "manager",
      "region": "United Kingdom",
      "stated_need": "Is this basically like Trello?",
      "as_is_first_response_minutes": 8653,
      "as_is_contacted": true,
      "bant": {
        "budget": 0,
        "authority": 0,
        "need": 0,
        "timeline": 0
      },
      "bant_total": 0,
      "priority": "low",
      "to_be_first_response_minutes": 1440
    },
    {
      "lead_id": "L0002",
      "created_at": "2026-06-01T07:22:14",
      "source": "content_webinar",
      "company_size_band": "enterprise",
      "contact_role": "manager",
      "region": "Spain",
      "stated_need": "Exploring tools to handle our growing client load. Might expand to the whole agency later \u2014 what's the entry pricing?",
      "as_is_first_response_minutes": 4151,
      "as_is_contacted": true,
      "bant": {
        "budget": 1,
        "authority": 0,
        "need": 1,
        "timeline": 0
      },
      "bant_total": 2,
      "priority": "low",
      "to_be_first_response_minutes": 1440
    },
    {
      "lead_id": "L0003",
      "created_at": "2026-06-01T07:35:59",
      "source": "referral",
      "company_size_band": "large",
      "contact_role": "owner",
      "region": "United States",
      "stated_need": "Exploring tools to handle our growing client load. Might expand to the whole agency later \u2014 what's the entry pricing?",
      "as_is_first_response_minutes": 170,
      "as_is_contacted": true,
      "bant": {
        "budget": 1,
        "authority": 2,
        "need": 1,
        "timeline": 0
      },
      "bant_total": 4,
      "priority": "medium",
      "to_be_first_response_minutes": 60
    },
    {
      "lead_id": "L0004",
      "created_at": "2026-06-01T08:17:49",
      "source": "referral",
      "company_size_band": "mid",
      "contact_role": "vp",
      "region": "United Kingdom",
      "stated_need": "Evaluating PM tools for our department. Do you support time tracking and client reporting? Budget conversations haven't started.",
      "as_is_first_response_minutes": 1103,
      "as_is_contacted": true,
      "bant": {
        "budget": 2,
        "authority": 2,
        "need": 3,
        "timeline": 0
      },
      "bant_total": 7,
      "priority": "medium",
      "to_be_first_response_minutes": 60
    },
    {
      "lead_id": "L0005",
      "created_at": "2026-06-01T13:26:19",
      "source": "demo_request",
      "company_size_band": "small",
      "contact_role": "manager",
      "region": "Sweden",
      "stated_need": "Is this basically like Trello?",
      "as_is_first_response_minutes": 216,
      "as_is_contacted": true,
      "bant": {
        "budget": 0,
        "authority": 0,
        "need": 0,
        "timeline": 0
      },
      "bant_total": 0,
      "priority": "low",
      "to_be_first_response_minutes": 1440
    },
    {
      "lead_id": "L0006",
      "created_at": "2026-06-01T14:35:47",
      "source": "demo_request",
      "company_size_band": "mid",
      "contact_role": "junior",
      "region": "United States",
      "stated_need": "Is there a free version?",
      "as_is_first_response_minutes": 2616,
      "as_is_contacted": true,
      "bant": {
        "budget": 0,
        "authority": 0,
        "need": 0,
        "timeline": 0
      },
      "bant_total": 0,
      "priority": "low",
      "to_be_first_response_minutes": 1440
    },
    {
      "lead_id": "L0007",
      "created_at": "2026-06-01T14:57:18",
      "source": "paid_ad",
      "company_size_band": "solo",
      "contact_role": "director",
      "region": "Canada",
      "stated_need": "Interesting product, no immediate plans.",
      "as_is_first_response_minutes": 1163,
      "as_is_contacted": true,
      "bant": {
        "budget": 1,
        "authority": 1,
        "need": 0,
        "timeline": 0
      },
      "bant_total": 2,
      "priority": "low",
      "to_be_first_response_minutes": 1440
    },
    {
      "lead_id": "L0008",
      "created_at": "2026-06-01T18:29:23",
      "source": "paid_ad",
      "company_size_band": "large",
      "contact_role": "owner",
      "region": "United Kingdom",
      "stated_need": "What does this actually do?",
      "as_is_first_response_minutes": 3218,
      "as_is_contacted": true,
      "bant": {
        "budget": 0,
        "authority": 2,
        "need": 0,
        "timeline": 0
      },
      "bant_total": 2,
      "priority": "low",
      "to_be_first_response_minutes": 1440
    },
    {
      "lead_id": "L0009",
      "created_at": "2026-06-01T19:22:18",
      "source": "demo_request",
      "company_size_band": "mid",
      "contact_role": "director",
      "region": "United States",
      "stated_need": "Came from the webinar \u2014 thanks for the tips!",
      "as_is_first_response_minutes": 104,
      "as_is_contacted": true,
      "bant": {
        "budget": 0,
        "authority": 1,
        "need": 0,
        "timeline": 0
      },
      "bant_total": 1,
      "priority": "low",
      "to_be_first_response_minutes": 1440
    },
    {
      "lead_id": "L0010",
      "created_at": "2026-06-01T19:53:03",
      "source": "free_trial",
      "company_size_band": "small",
      "contact_role": "junior",
      "region": "Spain",
      "stated_need": "Need to understand your Slack and Google Calendar integrations before we'd commit. Mid-size team weighing a couple of options.",
      "as_is_first_response_minutes": null,
      "as_is_contacted": false,
      "bant": {
        "budget": 0,
        "authority": 0,
        "need": 3,
        "timeline": 0
      },
      "bant_total": 3,
      "priority": "medium",
      "to_be_first_response_minutes": 60
    },
    {
      "lead_id": "L0011",
      "created_at": "2026-06-01T21:23:03",
      "source": "free_trial",
      "company_size_band": "solo",
      "contact_role": "director",
      "region": "United States",
      "stated_need": "I run operations for a construction firm and we keep double-booking crews across sites. Ownership approved a budget to fix scheduling this month. We need to onboard 70 users and integrate with our timesheet system fast.",
      "as_is_first_response_minutes": 2049,
      "as_is_contacted": true,
      "bant": {
        "budget": 3,
        "authority": 2,
        "need": 3,
        "timeline": 1
      },
      "bant_total": 9,
      "priority": "high",
      "to_be_first_response_minutes": 5
    },
    {
      "lead_id": "L0012",
      "created_at": "2026-06-01T23:48:19",
      "source": "demo_request",
      "company_size_band": "solo",
      "contact_role": "owner",
      "region": "Ireland",
      "stated_need": "Director here, mapping out next year's resource planning. Interested but early \u2014 what's the difference between your tiers?",
      "as_is_first_response_minutes": 699,
      "as_is_contacted": true,
      "bant": {
        "budget": 1,
        "authority": 2,
        "need": 2,
        "timeline": 1
      },
      "bant_total": 6,
      "priority": "medium",
      "to_be_first_response_minutes": 60
    },
    {
      "lead_id": "L0013",
      "created_at": "2026-06-02T02:15:24",
      "source": "demo_request",
      "company_size_band": "large",
      "contact_role": "c_level",
      "region": "United Arab Emirates",
      "stated_need": "A friend mentioned it so I'm taking a look.",
      "as_is_first_response_minutes": 7818,
      "as_is_contacted": true,
      "bant": {
        "budget": 0,
        "authority": 2,
        "need": 0,
        "timeline": 0
      },
      "bant_total": 2,
      "priority": "low",
      "to_be_first_response_minutes": 1440
    },
    {
      "lead_id": "L0014",
      "created_at": "2026-06-02T03:05:18",
      "source": "content_webinar",
      "company_size_band": "solo",
      "contact_role": "manager",
      "region": "Spain",
      "stated_need": "Looking for something to give clients visibility into project status. I'd champion it internally but my manager controls the budget. Can you send pricing?",
      "as_is_first_response_minutes": 1312,
      "as_is_contacted": true,
      "bant": {
        "budget": 3,
        "authority": 0,
        "need": 3,
        "timeline": 0
      },
      "bant_total": 6,
      "priority": "medium",
      "to_be_first_response_minutes": 60
    },
    {
      "lead_id": "L0015",
      "created_at": "2026-06-02T08:52:42",
      "source": "free_trial",
      "company_size_band": "mid",
      "contact_role": "junior",
      "region": "Sweden",
      "stated_need": "Evaluating PM tools for our department. Do you support time tracking and client reporting? Budget conversations haven't started.",
      "as_is_first_response_minutes": null,
      "as_is_contacted": false,
      "bant": {
        "budget": 2,
        "authority": 0,
        "need": 3,
        "timeline": 0
      },
      "bant_total": 5,
      "priority": "medium",
      "to_be_first_response_minutes": 60
    },
    {
      "lead_id": "L0016",
      "created_at": "2026-06-02T10:51:48",
      "source": "demo_request",
      "company_size_band": "small",
      "contact_role": "manager",
      "region": "France",
      "stated_need": "Need to understand your Slack and Google Calendar integrations before we'd commit. Mid-size team weighing a couple of options.",
      "as_is_first_response_minutes": 717,
      "as_is_contacted": true,
      "bant": {
        "budget": 0,
        "authority": 0,
        "need": 3,
        "timeline": 0
      },
      "bant_total": 3,
      "priority": "medium",
      "to_be_first_response_minutes": 60
    },
    {
      "lead_id": "L0017",
      "created_at": "2026-06-02T11:28:42",
      "source": "paid_ad",
      "company_size_band": "solo",
      "contact_role": "junior",
      "region": "United States",
      "stated_need": "Saw a LinkedIn post about you.",
      "as_is_first_response_minutes": 1121,
      "as_is_contacted": true,
      "bant": {
        "budget": 0,
        "authority": 0,
        "need": 0,
        "timeline": 0
      },
      "bant_total": 0,
      "priority": "low",
      "to_be_first_response_minutes": 1440
    },
    {
      "lead_id": "L0018",
      "created_at": "2026-06-02T16:10:23",
      "source": "free_trial",
      "company_size_band": "mid",
      "contact_role": "junior",
      "region": "Canada",
      "stated_need": "Can I get a trial without a credit card?",
      "as_is_first_response_minutes": null,
      "as_is_contacted": false,
      "bant": {
        "budget": 0,
        "authority": 0,
        "need": 0,
        "timeline": 0
      },
      "bant_total": 0,
      "priority": "low",
      "to_be_first_response_minutes": 1440
    },
    {
      "lead_id": "L0019",
      "created_at": "2026-06-02T20:01:13",
      "source": "content_webinar",
      "company_size_band": "mid",
      "contact_role": "junior",
      "region": "Australia",
      "stated_need": "Interesting product, no immediate plans.",
      "as_is_first_response_minutes": 2580,
      "as_is_contacted": true,
      "bant": {
        "budget": 1,
        "authority": 0,
        "need": 0,
        "timeline": 0
      },
      "bant_total": 1,
      "priority": "low",
      "to_be_first_response_minutes": 1440
    },
    {
      "lead_id": "L0020",
      "created_at": "2026-06-02T20:39:48",
      "source": "content_webinar",
      "company_size_band": "enterprise",
      "contact_role": "director",
      "region": "Australia",
      "stated_need": "A friend mentioned it so I'm taking a look.",
      "as_is_first_response_minutes": 453,
      "as_is_contacted": true,
      "bant": {
        "budget": 0,
        "authority": 1,
        "need": 0,
        "timeline": 0
      },
      "bant_total": 1,
      "priority": "low",
      "to_be_first_response_minutes": 1440
    },
    {
      "lead_id": "L0021",
      "created_at": "2026-06-02T21:14:04",
      "source": "referral",
      "company_size_band": "large",
      "contact_role": "manager",
      "region": "Singapore",
      "stated_need": "We trialed two competitors already and I like yours best. I'd need to bring it to the team, but wanted pricing first.",
      "as_is_first_response_minutes": null,
      "as_is_contacted": false,
      "bant": {
        "budget": 1,
        "authority": 0,
        "need": 1,
        "timeline": 0
      },
      "bant_total": 2,
      "priority": "low",
      "to_be_first_response_minutes": 1440
    },
    {
      "lead_id": "L0022",
      "created_at": "2026-06-02T21:28:33",
      "source": "demo_request",
      "company_size_band": "mid",
      "contact_role": "vp",
      "region": "Australia",
      "stated_need": "Is there a free version?",
      "as_is_first_response_minutes": 992,
      "as_is_contacted": true,
      "bant": {
        "budget": 0,
        "authority": 2,
        "need": 0,
        "timeline": 0
      },
      "bant_total": 2,
      "priority": "low",
      "to_be_first_response_minutes": 1440
    },
    {
      "lead_id": "L0023",
      "created_at": "2026-06-02T22:10:08",
      "source": "demo_request",
      "company_size_band": "mid",
      "contact_role": "vp",
      "region": "Canada",
      "stated_need": "Our team keeps missing deadlines and I think we need better visibility. Not sure on budget yet \u2014 what does a mid-size plan cost?",
      "as_is_first_response_minutes": 67,
      "as_is_contacted": true,
      "bant": {
        "budget": 3,
        "authority": 2,
        "need": 3,
        "timeline": 1
      },
      "bant_total": 9,
      "priority": "high",
      "to_be_first_response_minutes": 5
    },
    {
      "lead_id": "L0024",
      "created_at": "2026-06-03T03:35:30",
      "source": "free_trial",
      "company_size_band": "solo",
      "contact_role": "owner",
      "region": "Netherlands",
      "stated_need": "Saw your ad and wanted to see what this is about.",
      "as_is_first_response_minutes": null,
      "as_is_contacted": false,
      "bant": {
        "budget": 0,
        "authority": 2,
        "need": 0,
        "timeline": 0
      },
      "bant_total": 2,
      "priority": "low",
      "to_be_first_response_minutes": 1440
    },
    {
      "lead_id": "L0025",
      "created_at": "2026-06-03T04:58:13",
      "source": "demo_request",
      "company_size_band": "small",
      "contact_role": "director",
      "region": "Germany",
      "stated_need": "Director here, mapping out next year's resource planning. Interested but early \u2014 what's the difference between your tiers?",
      "as_is_first_response_minutes": 642,
      "as_is_contacted": true,
      "bant": {
        "budget": 1,
        "authority": 2,
        "need": 2,
        "timeline": 1
      },
      "bant_total": 6,
      "priority": "medium",
      "to_be_first_response_minutes": 60
    },
    {
      "lead_id": "L0026",
      "created_at": "2026-06-03T05:25:37",
      "source": "demo_request",
      "company_size_band": "small",
      "contact_role": "manager",
      "region": "Australia",
      "stated_need": "We trialed two competitors already and I like yours best. I'd need to bring it to the team, but wanted pricing first.",
      "as_is_first_response_minutes": null,
      "as_is_contacted": false,
      "bant": {
        "budget": 1,
        "authority": 0,
        "need": 1,
        "timeline": 0
      },
      "bant_total": 2,
      "priority": "low",
      "to_be_first_response_minutes": 1440
    },
    {
      "lead_id": "L0027",
      "created_at": "2026-06-03T05:46:30",
      "source": "paid_ad",
      "company_size_band": "small",
      "contact_role": "owner",
      "region": "United States",
      "stated_need": "How much is it?",
      "as_is_first_response_minutes": 1030,
      "as_is_contacted": true,
      "bant": {
        "budget": 1,
        "authority": 2,
        "need": 0,
        "timeline": 0
      },
      "bant_total": 3,
      "priority": "medium",
      "to_be_first_response_minutes": 60
    },
    {
      "lead_id": "L0028",
      "created_at": "2026-06-03T05:47:23",
      "source": "content_webinar",
      "company_size_band": "mid",
      "contact_role": "manager",
      "region": "United States",
      "stated_need": "How much is it?",
      "as_is_first_response_minutes": 1947,
      "as_is_contacted": true,
      "bant": {
        "budget": 1,
        "authority": 0,
        "need": 0,
        "timeline": 0
      },
      "bant_total": 1,
      "priority": "low",
      "to_be_first_response_minutes": 1440
    },
    {
      "lead_id": "L0029",
      "created_at": "2026-06-03T06:45:07",
      "source": "content_webinar",
      "company_size_band": "small",
      "contact_role": "manager",
      "region": "France",
      "stated_need": "Not sure yet, just looking around.",
      "as_is_first_response_minutes": null,
      "as_is_contacted": false,
      "bant": {
        "budget": 0,
        "authority": 0,
        "need": 0,
        "timeline": 0
      },
      "bant_total": 0,
      "priority": "low",
      "to_be_first_response_minutes": 1440
    },
    {
      "lead_id": "L0030",
      "created_at": "2026-06-03T08:03:53",
      "source": "paid_ad",
      "company_size_band": "mid",
      "contact_role": "manager",
      "region": "Australia",
      "stated_need": "Can I get a trial without a credit card?",
      "as_is_first_response_minutes": 1592,
      "as_is_contacted": true,
      "bant": {
        "budget": 0,
        "authority": 0,
        "need": 0,
        "timeline": 0
      },
      "bant_total": 0,
      "priority": "low",
      "to_be_first_response_minutes": 1440
    },
    {
      "lead_id": "L0031",
      "created_at": "2026-06-03T10:34:47",
      "source": "free_trial",
      "company_size_band": "enterprise",
      "contact_role": "manager",
      "region": "Netherlands",
      "stated_need": "Our agency is growing and handoffs between teams are getting messy. Want to see if your tool fixes that \u2014 pricing for 20 seats?",
      "as_is_first_response_minutes": 3365,
      "as_is_contacted": true,
      "bant": {
        "budget": 1,
        "authority": 0,
        "need": 1,
        "timeline": 0
      },
      "bant_total": 2,
      "priority": "low",
      "to_be_first_response_minutes": 1440
    },
    {
      "lead_id": "L0032",
      "created_at": "2026-06-03T12:15:21",
      "source": "demo_request",
      "company_size_band": "mid",
      "contact_role": "director",
      "region": "Australia",
      "stated_need": "Is there a free version?",
      "as_is_first_response_minutes": 30,
      "as_is_contacted": true,
      "bant": {
        "budget": 0,
        "authority": 1,
        "need": 0,
        "timeline": 0
      },
      "bant_total": 1,
      "priority": "low",
      "to_be_first_response_minutes": 1440
    },
    {
      "lead_id": "L0033",
      "created_at": "2026-06-03T12:31:28",
      "source": "free_trial",
      "company_size_band": "solo",
      "contact_role": "director",
      "region": "United States",
      "stated_need": "Need to understand your Slack and Google Calendar integrations before we'd commit. Mid-size team weighing a couple of options.",
      "as_is_first_response_minutes": 2059,
      "as_is_contacted": true,
      "bant": {
        "budget": 0,
        "authority": 1,
        "need": 3,
        "timeline": 0
      },
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      "stated_need": "Can I get a trial without a credit card?",
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      "stated_need": "Saw a LinkedIn post about you.",
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      "stated_need": "Exploring tools to handle our growing client load. Might expand to the whole agency later \u2014 what's the entry pricing?",
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      "lead_id": "L0396",
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      "stated_need": "Not sure yet, just looking around.",
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      "stated_need": "We trialed two competitors already and I like yours best. I'd need to bring it to the team, but wanted pricing first.",
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      "stated_need": "VP of Engineering at a fully remote startup. We're missing sprint deadlines because work is invisible across time zones. Budget is approved for 120 seats and we want to roll out before the next quarter begins.",
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}